This provocation paper is the first output from a year-long collaboration with Samsung UK. ‘Smart society’ is a very wide and all encompassing subject. Although there have been studies and publications of varying quality and depth on ‘smart’, these have nonetheless focussed only on specific pockets, or manifestations, of the subject, such as connected devices, cities, transport, healthcare and the home. We seek to integrate these disparate themes and examine their combined effect on people. We are interested in what ‘smart’ means to the UK society.